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Privacy Policy

Statement on Privacy and BWDesigns Privacy Policy

Your privacy is important to Our Company. This statement describes the information practices for Our Company web sites, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared. As described below, this statement also applies to your offline interactions with BWDesigns, such as when you purchase products under a BWDesigns licensing program, or provide information to BWDesigns at a trade show or other event. BWDesigns is a global corporation, and has developed global data practices designed to assure your personal information is appropriately protected. BWDesigns self-certifies its adherence to the European Union's Safe Harbor Principles with the United States Department of Commerce. More information about the U.S. Department of Commerce Safe Harbor Program can be found at:

What Information We Collect

This Privacy Statement applies to all information collected by or submitted to BWDesigns (or carefully selected third parties acting on BWDesigns behalf), including personal information. "Personal information" is data that reasonably can be used to identify or describe an individual. You do not need to provide us personal information to simply browse our site.

BWDesigns collects personal information when:

  • you make purchases of products or services;
  • you register products online;
  • you request support for a BWDesigns product;
  • you request information or materials (e.g., whitepapers or newsletters);
  • you participate in surveys and evaluations;
  • you participate in promotions, contests or giveaways;
  • you apply for a job, submit your resume, or create a candidate profile via Company's standard, electronic process;
  • you submit questions or comments to us.

BWDesigns also collects personal information from individuals (with their consent) at conventions, trade shows and expositions.

The types of personal information collected may include (but are not limited to):

  • your first and last name;
  • your title and your company's name;
  • your home, billing, or other physical address (including street name, name of a city or town, state/province, postal code);
  • your e-mail address;
  • your telephone number;
  • (for job applicants submitting electronic information) your educational background, employment experience, and job interest;
  • any other identifier that permits BWDesigns to make physical or online contact with you;
  • any information that BWDesigns collects online from you and maintains in association with your account, such as: (a) your BWDesigns username, (b) your BWDesigns password, and/or (c) your credit card account information.

Use of Your Personal Information

BWDesigns collects and uses your personal information to operate and improve its sites and deliver the services or carry out the transactions you have requested. These uses may include providing you with more effective customer service; making the sites or services easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products, services and technologies; and displaying content and advertising that are customized to your interests and preferences.

We also use your personal information to communicate with you. We may send certain mandatory service communications such as welcome letters, billing reminders, information on technical service issues, and security announcements. Some BWDesigns services may send periodic member letters that are considered part of the service. We may also contact you to inform you of other products or services available from BWDesigns and its affiliates.

Personal information collected on BWDesigns sites and services may be stored and processed in the United States or any other country in which BWDesigns or its affiliates, subsidiaries or agents maintain facilities, and by using a BWDesigns site or service, you consent to any such transfer of information outside of your country.

Sharing of Your Personal Information

BWDesigns will not sell, rent or lease your personal information to others. BWDesigns shares personal information with companies working on our behalf and BWDesigns -owned business entities. Except as described in this statement, we will not disclose your personal information to third parties for their own marketing purposes unless you have provided consent.

Some BWDesigns services may be co-branded and offered in conjunction with another company. If you register for or use such services, both BWDesigns and the other company may receive information collected as part of the co-branded services.

In some cases BWDesigns uses contractors to collect, use, analyze and otherwise process information on its behalf. It is BWDesigns practice to require such suppliers to handle information in a manner consistent with BWDesigns  policies. BWDesigns may also allow carefully selected BWDesigns partners to participate in limited marketing campaigns solely to promote BWDesigns  products and services to you.

If you request something from a BWDesigns web site (for example, a product or service, a callback, or specific marketing materials), we will use the information you provide to fulfill your request. To help us do this, we may share information with others, such as BWDesigns business partners, financial institutions, shipping companies, and postal or government authorities (e.g., Customs authorities) involved in fulfillment. As part of a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes.

We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, hosting websites, processing transactions, or performing statistical analysis of our services. Those companies will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.

We may access and/or disclose your personal information if we believe such action is necessary to: (a) comply with the law or legal process served on Novell; (b) protect and defend the rights or property of BWDesigns (including the enforcement of our agreements); or (c) act in urgent circumstances to protect the personal safety of users of BWDesigns services or members of the public.

Your Choices

BWDesigns provides a number of ways for you to 'opt-out' of receiving additional information from us or having us provide your personal information to our partners. We may offer you these choices at the time you give us your information.

If you do not wish to continue receiving certain marketing materials (e.g., e-mail messages), you can opt-out of receiving these materials by following the unsubscribe instructions provided in the materials. This option does not apply to communications primarily for the purpose of administering orders, contracts, support, product safety warnings, software updates, or other administrative and transactional notices.

How to Update Your Information

Here are some ways you can modify the contact information that you have provided to us:

  • Email Newsletters: Should your email address change, you may manage your subscription by unsubscribing to our newsletter and resubscribing with your new email address.
  • Specialized Areas: Specialized areas of our web site that require you to register may identify, at the point of collection, the ways available for you to update your information.
  • BWDesigns Login: Many of our online offerings take advantage of your BWDesigns Login account, a centralized BWDesigns identity which can simplify data entry on some of our online forms.

Safeguarding Your Personal Information

We recognize industry standards and employ security safeguards to protect information from unauthorized access and misuse. We use the most accurate and current information you provide in order to process your request. Furthermore, whenever you transmit sensitive information, such as credit card information, to us through our web site, we provide you access to our secure server that allows encryption across the Internet. Browsers offer varying degrees of security, particularly in regard to encryption. Even the same version of a browser can come with different levels of encryption. For your protection, make sure your browser is set and configured to support Secure Socket Layer (SSL) 2.0/3.0 and employs 128-bit encryption. All acceptable browsers do provide detailed information on security levels in "Properties" or "Document Information" from the browser's menu bar. See your browser's "Help" tab or documentation for more information.

If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone, you should always log out before leaving a site or service to protect access to your information from subsequent users.


BWDesigns regularly reviews its compliance with this Privacy Statement. Please feel free to direct any questions or concerns regarding this statement or BWDesigns treatment of personal information by contacting us at the link or address indicated below. When we receive formal written complaints at this address, it is BWDesigns policy to contact the complaining user regarding his or her concerns. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this policy.

Any complaint that cannot be resolved through our internal processes will be settled by arbitration administered by the American Arbitration Association (AAA) in accordance with its applicable commercial rules as well as the Safe Harbor Principles. In addition, the exclusive location for such arbitration shall be Dane County, Wisconsin. All decisions of the arbitration panel will be final and binding on the parties, which waive any right to further appeal the arbitration award, to the extent an appeal may be lawfully waived.

Discussion Forums and Chat Rooms

If you participate in a BWDesigns discussion forum or chat room, you should be aware that the information you provide there will be made broadly available to others, potentially inside or outside BWDesigns, who have access to that discussion forum or chat room. Also, please recognize that individual forums and chat rooms may have additional rules and conditions. Each participant's opinion on a forum or chat room is his or her own and should not be considered as reflecting the opinion of BWDesigns. BWDesigns reserves the right to take necessary action to preserve the forum's integrity, such as removing any posting that is vulgar or inappropriate.

Cookies and Browser Information and its subsidiary sites use cookies for a variety of purposes. A "cookie" is a name for tokens of information that our web site may provide to your browser, which are used only by our web sites while you are at those sites. We use cookies to help us keep track of the items that you place in your shopping cart or to better understand web site usage in the aggregate so that we know what areas of our site users prefer. We use cookies when you register or become a member of one of our online groups to authenticate you and provide you access to those areas of the web site. We also use cookies to simplify your data entry for some of our online forms. If you simply want to browse, you do not have to accept cookies from our site. Should you decide, however, that you would like to register and login to special areas of a web site and you have modified your browser settings not to accept cookies, you will need to re-set your browser to accept the cookies that we send it. Otherwise, you may not be able to participate in certain areas of the web sites. Most browsers are defaulted to accept and maintain cookies. These cookies are not tied to your personally identifiable information.

With or without cookies, our web site keeps track of usage data, such as the source address from which a page request originates (i.e., your IP address, domain name), date and time of the page request, the referring web site (if any), and other parameters in the URL (e.g., search criteria). We use this data to better understand web site usage in the aggregate so that we know what areas of our web site users prefer (e.g., based on the number of visits to those areas). This information is stored in log files and is used for aggregated and statistical reporting. It is not attributed to you as an individual.

Links to Other Sites

Our web sites often provide links to third-party web sites, such as those of our business partners and online advertisers. You should review their privacy policies to learn more about what, why, and how they collect and use personally identifiable information.

For Questions or Concerns

If you have questions or concerns regarding this statement, you should first contact

BWDesigns  corporate headquarters is located at:
202 Moravian Valley Road
Waunakee, WI 53597

BWDesigns reserves the right to change this policy from time to time. If we do make changes, the revised Privacy Statement will be posted on this site. A notice will be posted on our homepage for 30 days whenever this Privacy Statement is changed in a material way.

This Privacy Statement was last amended on 1/18/2009